Client Work
Media Relations
Fulton Bank - Philadelphia Market
When Fulton Bank entered the Philadelphia market, it wanted to make a splash, attract new customers and bring financial education services to communities in need. The results? Two Philadelphia Inquirer feature articles, a Philadelphia Business Journal Op-ed and local broadcast coverage. Welcome to Philly!
Community Relations
Children's Fresh Air Home Fundraising Campaign
The Children’s Fresh Air Home, a non-profit organization that provides a no-cost experience at the Jersey Shore in a safe, positive environment for at-risk youth, has worked with Cherin since 2013 to promote its campaign to restore and reopen the home in 2021. Work included extensive media relations, new website content and event promotion.
Thought Leadership
Novo Nordisk BlueSheet
Novo Nordisk, a healthcare company and world leader in diabetes care, needed a writer and project manager to launch and develop its first quarterly industry newsletter - the Novo Nordisk BlueSheet - to spotlight key issues in diabetes prevention, detection, treatment and care and related topics from the legislative process to innovation in patient care to public education.
Additional client work, writing samples and media success stories are available upon request.